We favour a strategic and phased approach to our working. Our process is structured to make your digital product easier to use and and ultimately more effective. We're flexible enough to join your project part of the way through a process, and experienced enough to lead you all the way through.
In the discovery phase we focus our attention on the business requirements, the brand, messages and the target audiences, discovering:
- Your business expectations
- Your audience expectations
- The competitor landscape
We run focus groups with stake-holders, review marketing and functional specifications, develop personas for user-modelling, perform usability expert reviews and usability testing on existing products all to inform a robust digital product for the future phases. Different projects will require a different selection of techniques and deliverables.
Here we concentrate on understanding the information we gathered during discovery. Categorising and relating it we look for strengths, weaknesses and opportunities to help you make strategic decisions.
In this phase we produce the artifacts of information design, that is: flowcharts, user journeys, sitemaps, user interface wireframes, templates and prototypes. Depending on the project complexity we may also recommend at this stage some user testing of the prototype design (be it paper, HTML or on another medium) to verify everything gathered and analysed is being correctly amalgamated into the information design.
The work is presented in a user interface design document. Any prototypes required are either demonstrated on-site or available on a private server for review. If necessary the work can be reviewed using remote collaboration tools and video-conferencing that save on time and expense. We repeat all the steps as necessary until all the stake-holders are satisfied and the original objectives are fulfilled.
We are also able to provide you with a comprehensive functional specification for your development team as well as carrying out user acceptance testing during your delivery stage.
